All posts in Design & Branding category

How Twitter Solved The “Don’t Make Me Think” Issue

Those who uses the Twitter on the go may disagree (and they would have their own good reasons) but for the starters, Twitter is not an easy social network to interact with. Of course, when you sign up for the first time, Twitter does recommend some good handles to follow based on the categories you like most. But even then one may not find it too helpful to keep the interest on.

Pankaj is CEO and Chief Visualiser of Chhavi. He loves film making & traveling and wasting time on Twitter 🙂 .

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Analysis of Website (Digital Campaign) of President Hopefuls of USA

I always had keen interest in analyzing & learn from the digital campaigns of President Hopefuls of America. These campaigns are well conceptualized, choreographed and implemented and if you have a flare in UX and UI designs, these websites give you an ample scope to study and learn.

This year there are 4 candidates for presidency so far, out of which 3 have their website ready.

Here is my first “to start with” review of website homepage of president hopefuls.

Pankaj is CEO and Chief Visualiser of Chhavi. He loves film making & traveling and wasting time on Twitter 🙂 .

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The Impact of Sensory Branding: The Power of the Senses… (Part 1)

Have you ever wondered what the aroma of popcorn at a movie hall, the smell of a brand new car or the popping sound of a new can has to do with branding?

Now a days most marketers use sensory branding as a tool to prompt a customer relationship with a brand and to enable a long-lasting emotional connect by building up a brand loyalty on that.

Mansi is HR, Admin, Client Servicing & Social Media Executive at Chhavi. She loves to write on management, hr, personality development & more.

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5 Reasons why “Full of Surprises” print campaign doesn’t appeal (to me)

Chhattisgarh, a small state carved out of Madhya Pradesh (India) is full of surprises indeed. It is land full of flora and fiona. Yet the new print campaign of Chhattisgarh Tourism doesn’t do the justice to it.

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There are at least five reasons why it did not appeal to me.

Pankaj is CEO and Chief Visualiser of Chhavi. He loves film making & traveling and wasting time on Twitter 🙂 .

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