Desi Route

chinese tadka, desi swad

Desi Route combines the Chinese "Tadka" with Indian "Taste". Guest can taste the authentic Chinese food and along with the Indian Curries!

Chinese influences, such as chili spices or batter-fried ingredients, sweet sauces or Schezuan make for an assortment to satisfy anyone’s taste!.

Brand identity

Designing a logo and Visual Architecutre for the unique start was a challenge. It is marriage of two distinct cultures. Hence, we used India Turban and Fu Manchu moustache to create an identity which is as unique as the concept is.

Visual Language

Color palette represent the overall sense of the tradition of Indian culture with using the shape of Turban(पगड़ी).

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