SharkID is a platform to exchange biz cards between two users confidentially & keep the phonebook updated real time. It
allows you to network like a pro. Like any other social platform
you can like a card, add to your favourite list or follow a user.
The color palette is inspired by the sea which itself defines
gigantic data, something closely associated with SharkID. We cutomised the typerface and constructed shark tail with clean geometrical proportion.
Based on the brainstorm “SharkID” name depicts a gigantic shark of ocean into a gigantic business world of data.
Brand Identity depicts the abstract shape of shark which is very intelligently moulded into typography.
Color palette represent the overall sense of upper surface of ocean to deep bottom of ocean into gradient tone which give dynamic and diversified overall visual experience.