Just recently I was just scrolling through the online news and stumbled upon something very interesting. It was about why everybody carries their own branding and why it is important.
We all have heard a lot about branding and yet we used to think — what actually it is!
Let me explain it in simple terms –
A Brand is a perception.
A Brand is a reputation.
A Brand is a recognizable feeling of the product or service.
A Brand is the most valuable asset and investment of your business.
And, a Brand is a reflection of you.
And hence branding is an essential part of our professional journey because not only it makes a memorable impression on consumers but it allows your customers to know what to expect from your company.
A good branding reflects your work, services, and products. It gives an idea about your profession at first glance. And it is also important for us to keep updating it time to time. Hence we see the new logos, new themes and new communication as time and situation demand.
I shall write more about the branding in next blogs, but I leave with one interesting logo update I spotted recently — GoDaddy. I really liked their new logo concepts.
You can read more about it here — https://www.fastcompany.com/90450828/godaddys-new-logo-gets-out-of-the-way-heres-why-thats-good
Chief Operation Officer at Chhavi, Communication Manager of Get Overbooked – Helping businesses to get the work done.
